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Culture + Commerce Announces Two Collaborations With HOK Product Design

2014/2014.0324.ProdIntro.CC-HOK.LualdiPorte.full.jpgHalf + Half
3.18.14 | New York, NY | Internationally renowned design management agency Culture + Commerce, today announced two product collaborations between HOK Product Design, Lea Ceramiche, and LualdiPorte.

Leveraging HOK Product Design’s expertise in product development and design and international experience given by its work with renowned companies as Steelcase, Allsteel, Mannington Commercial and 3M, Culture + Commerce brokered two independent collaborations that affirm Italy as the capital of exceptional design and manufacturing. LualdiPorte, Italian manufacturer of high-end doors, and Lea Ceramiche, Italian manufacturer of ceramic tiles, will be launching the collections created in collaboration with HOK Product Design during Salone del Mobile in Milan, April 8th – 13th.

HOK Product Design and LualdiPorte

The Half + Half collection, developed by Italian master door creator Lualdi and HOK Product Design, responds to the needs of architects and interior designers who wish to enhance residential and commercial spaces using sophisticated, functional and high-quality doors. Numerous customization options incorporate a variety of materials and finishes. The doors in this collection have been specifically designed to fit in small spaces where swing and sliding doors are not feasible. These new doors swing and pivot to open into a “half-in-half-out” position. HOK Product Design developed a series of three design trims that combine wood, and/or painted slabs, detailed with a shot of intense color.

During Salone del Mobile in Milan, the collection will be on display at the Lualdi booth located in pavilion 5, stand H11.

“Working with an experienced, international team of HOK Product Design's caliber was an incredible experience for us at Lualdi. We are so happy that this collaboration was able to combine the needs of both designers and manufacturers for a truly exceptional product,” says Alberto Lualdi, CEO of LualdiPorte. “The doors we created express two fundamental elements: style and function. We developed a concept that could lessen the ever-increasing space constraints faced by today's professionals by applying our technical knowledge of doors to an eye catching design that compliments a vast array of environments.”

"It has been a fantastic experience working with Alberto Lualdi and his team, who truly made us feel like family during the development of our product. The Half + Half door was an idea HOK Product Design showed to Lualdi, which was developed by our Toronto team that specializes in high-rise condominiums and hotels, many of which are very small spaces,” says Susan Grossinger, Senior Vice President, Director of Product Design at HOK Product Design. “The design both swings open and pivots—half in one room and half in the other—and can meet ADA compliance. With this ingenious design perfectly suited to urban environments, we have developed three designs to accommodate high foreseeable demand in residential and commercial projects, be it homes, condos, or hotel rooms, where space is at a premium.”

HOK Product Design and Lea Ceramiche

Two collections, Pixel and Nest, bring to life the exceptional manufacturing techniques of Lea Ceramiche and HOK Product Design’s know-how. Pixel, as suggested by its name, comprises a series of ceramic tiles available in a vast array of colors that can be layered to create a tridimensional effect. Nest draws inspiration from nature, mimicking the complexity and irregularity of leaves. The tiles can be interlocked to create an eye-catching puzzle that exemplifies the unorthodox use of ceramics as a décor material.

The collections will launch in the Italian showroom of Lea Ceramiche on Via Durini 3, in Milan during Salone del Mobile.

“Contributing to a new way of experiencing ceramics as a material has been the main focus of Lea Ceramiche for a very long time,” says Cesare Cabani, CEO of Lea Ceramiche. “Working with an international staple like HOK Product Design has allowed us to experiment on a larger scale with two incredible projects that can be applied to architectural spaces and large areas, creating unexpected color combinations.”

“We have had an incredibly positive experience working with Cesare Cabani, Elisa Bellucci and their team at Lea Ceramiche. Our design team was interested in using Lea Ceramiche’s new Slimtech line, which uses Microban Antimicrobial Technology,” says HOK Product Design’s Grossinger. “The original idea behind Pixel was to ‘blow-up’ an image that has been converted from print to a digitized image – or pixelated. Pixel can be used in larger scale spaces in both architectural and residential projects. Nest is a series of hexagons and triangles, affectionately called PacMan that can be used in a myriad of layouts to let designers use their imagination. HOK Product Design also worked with Lea to increase color saturation in the Slimtech line to allow for great variation in the collection. Both Pixel and Nest can be used on walls and floors, even in high traffic spaces.”

About Culture + Commerce, Inc.

Culture + Commerce (culturecommerce.com), a SANDOW company, is a strategic design consultancy that brings together global brands and international designers. Built on the belief that "good design is good business," Culture + Commerce helps companies leverage design as a strategic platform for launching products and services, differentiating brands and generating revenue. As the premier creative management agency in the U.S., Culture + Commerce represents renowned designers, including Dror Benshetrit, Yves Behar, Milton Glaser, Sami Hayek, Piero Lissoni, Paola Navone, Matthew Rolston, Philippe Starck, Marcel Wanders, Kravitz Design, MIO, HOK Product Design, Maya Romanoff, Lualdi, Molteni and COSMIT. The agency has developed profitable projects in a wide range of industries—from consumer products and housewares to furniture and hospitality—for clients such as Microsoft, PUMA, Target, MAC, Rosenthal, Alessi, Cappellini, Poltrona Frau, sbe Entertainment and the Morgans Hotel Group. The company also provides marketing and communications support for the projects it develops as well as to individual clients.

About HOK Product Design

Founded in 2009, HOK Product Design is an independent business that engages designers who use design thinking to create innovative products for the built environment. Our company partners with manufacturers to develop new ideas that enhance their portfolios while strengthening their market presence. HOK Product Design has received three design patents and three utility patents and the prestigious Best of Neocon Gold, Silver, Innovation and Editor’s Choice Awards for four products. HOK Product Design work has been profiled in Interiors & Sources, Architect, Fast Company Design, Contract, Landscape Architecture, officeinsight, Form and Healthcare Design. Susan Grossinger is a twenty year veteran of HOK and was Director of Interiors in Los Angeles for 15 years prior to taking the Product Design leadership role.

About Lea Ceramiche

Based in the ceramics district of Modena, Italy, Lea Ceramiche designs and produces floor and wall ceramics for all kinds of settings. With an international presence that counts 80 countries in five continents around the world. Lea Ceramiche is part of Panariagroup Industrie Ceramiche S.p.a., a leading international ceramics group quoted in the Star segment of the Italian stock exchange. Over the years, Lea Ceramiche has become one of the most prestigious businesses in the group for ceramic manufacturing and design.

About LualdiPorte

Lualdi is a leading Italian manufacturer of high-quality doors, interior furnishings and modular systems.Known for their commitment to great innovation and design with a strong emphasis on the technical process of construction and production, Lualdi has established itself as one of the world’s leading manufacturers of luxury doors. Since the company's groundbreaking 1960’s collaboration with renowned Milanese architect Luigi Caccia Dominioni, Lualdi has joined forces with such well-known architects as Norman Foster, Renzo Piano, Antonio Citterio, Robert A.M. Stern, David Rockwell and Dror Benshetrit, bringing it to the forefront of the high-end market. A fifth-generation Italian company, LualdiPorte traces its roots to founder Bruno Lualdi, who began by creating tailor-made furniture and windows in the early 1960’s. Today, the LualdiPorte name continues to be synonymous with quality, craftsmanship and innovation.

Culture + Commerce, 1271 Avenue of the Americas, 17th Floor New York, NY 10020

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